BonBon was founded in 2017 by three friends from Sweden — Selim Adira, Robert Persson, and Leonard Schaltz — on a mission to bring authentic Swedish candy culture to the US.

100% of BonBon's candy is imported directly from Sweden, spanning pick-and-mix candy walls to private-label originals like Sour Fish and Salty Licorice Twists.

The brand has become a viral sensation, with its hashtag racking up over 3.1 billion views on TikTok, and continues to expand beyond gummies into new categories like its debut Chocolate Wafer Bar, rooted in Scandinavian snack tradition.