Yesoul Fitness builds smart exercise bikes, treadmills, and rowing machines designed to bring the studio-class experience home at a fraction of the cost of competitors like Peloton. Founded in China in 2016 with backing from Xiaomi, the brand's equipment centers on large HD screens that mirror popular fitness apps (Peloton, Zwift, Kinomap) without requiring a proprietary subscription, paired with quiet, durable magnetic resistance systems.

Yesoul has earned a Red Dot Design Award for its cycling bike, and continues to focus on making high-quality connected fitness equipment accessible for real homes and real routines.